{"id":19092,"date":"2021-09-14T18:53:15","date_gmt":"2021-09-14T16:53:15","guid":{"rendered":"https:\/\/www.ecoceutics.com\/termometres-complements-vitaminics-i-solucions-per-a-la-sequedat-ocular-entre-els-productes-mes-venuts-en-les-farmacies-ecoceutics\/"},"modified":"2024-02-02T13:48:29","modified_gmt":"2024-02-02T12:48:29","slug":"termometres-complements-vitaminics-i-solucions-per-a-la-sequedat-ocular-entre-els-productes-mes-venuts-en-les-farmacies-ecoceutics","status":"publish","type":"post","link":"https:\/\/www.ecoceutics.com\/ca\/per-professionals-de-la-salut\/termometres-complements-vitaminics-i-solucions-per-a-la-sequedat-ocular-entre-els-productes-mes-venuts-en-les-farmacies-ecoceutics\/","title":{"rendered":"Term\u00f2metres, complements vitam\u00ednics i solucions per a la sequedat ocular, entre els productes m\u00e9s venuts en les farm\u00e0cies Ecoceutics"},"content":{"rendered":"

L\u2019alcohol et\u00edlic, els guants i els gels hidroalcoh\u00f2lics encap\u00e7alen la llista de productes m\u00e9s venuts durant el mes de mar\u00e7.<\/strong><\/p>\n

La venda de gel hidroalcoh\u00f2lics ha augmentat m\u00e9s del 39.000% respecte al mateix mes de 2019. En xifres totals, el producte m\u00e9s venut \u00e9s l\u2019alcohol et\u00edlic, amb m\u00e9s de 50.000 unitats venudes en les farm\u00e0cies Ecoceutics.<\/strong><\/p>\n

Fer front al coronavirus i evitar el seu contagi \u00e9s la m\u00e0xima preocupaci\u00f3 de tots avui dia. I aquesta preocupaci\u00f3 es veu reflectida en la llista de la compra de les farm\u00e0cies. El r\u00e0nquing de productes que m\u00e9s han incrementat les seves vendes al mar\u00e7 en les seves m\u00e9s de 170 farm\u00e0cies l\u2019encap\u00e7alen els gels hidroalcoh\u00f2lics, els guants i l\u2019alcohol et\u00edlic. Les m\u00e0scares es troben en quarta posici\u00f3.<\/p>\n

Durant aquest mar\u00e7 passat, en les farm\u00e0cies Ecoceutics<\/strong> s\u2019han venut m\u00e9s de 30.000 unitats de gel hidroalcoh\u00f2lics, la qual cosa suposa un increment del 39.143% respecte al mateix mes de l\u2019any passat. Quant als guants, s\u2019han dispensat m\u00e9s de 35.000 unitats, amb un creixement del 5.384% respecte a mar\u00e7 de 2019. Aix\u00ed i tot, l\u2019alcohol et\u00edlic \u00e9s la refer\u00e8ncia amb major pes respecte a la totalitat d\u2019unitats venudes (m\u00e9s de 50.000) i un creixement del 2.029% respecte a mar\u00e7 de 2019. La venda d\u2019alcohol ha suposat un 10% de la venda total en les farm\u00e0cies Ecoceutics<\/strong>, mentre que guants i gels hidroalcoh\u00f2lics han suposat un 6% de les vendes totals.<\/p>\n

A pesar que les m\u00e0scares representen el quart producte amb major creixement (+1.845%), de mitjana nom\u00e9s el 6% de la poblaci\u00f3 ha pogut adquirir una en les farm\u00e0cies Ecoceutics<\/strong>, a causa de la baixa disponibilitat del producte i als alts preus del mercat espanyol. Per aix\u00f2, Ecoceutics<\/strong> ha sortit al mercat internacional per a proveir a les farm\u00e0cies associades i que aquestes hagin pogut disposar a l\u2019abril de m\u00e9s de 100.000 m\u00e0scares FFP2, les \u00faniques que protegeixen a l\u2019usuari i eviten el contagi, a un preu assequible de 5,95\u20ac.<\/p>\n\n\n\n
Productes que m\u00e9s han augmentat les seves vendes<\/strong><\/p>\n

Gels hidroalcoh\u00f3licos<\/p>\n

Guants<\/p>\n

Alcohol et\u00edlic<\/p>\n

Mascaretes<\/td>\n

Productes m\u00e9s venuts<\/strong><\/p>\n

Alcohol et\u00edlic<\/p>\n

Guants<\/p>\n

Gels hidroalcoh\u00f3licos<\/p>\n

Mascaretes<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

El cinqu\u00e8 lloc de la llista \u00e9s per als term\u00f2metres, la venda dels quals ha suposat un increment del 319% respecte a mar\u00e7 de 2019. Per darrere estan els complexos i complements vitam\u00ednics que, amb m\u00e9s de 7.000 unitats venudes, han crescut un 259% en vendes en les farm\u00e0cies Ecoceutics<\/strong>.<\/p>\n

Aquestes dades d\u2019Ecoceutics<\/strong> concorden amb l\u2019estudi d\u2019IQVIA sobre el mercat farmac\u00e8utic nacional.<\/p>\n

Altres productes<\/strong><\/p>\n

Tanquen el r\u00e0nquing els sabons corporals (+63%), els xarops per a la tos (+33%), els productes rinol\u00f2gics(+10%) i les solucions per a la sequedat ocular (+8%). En el cas dels productes rinol\u00f2gics, el seu augment de vendes coincideix amb l\u2019arribada de la primavera i, amb ella, la temporada alta de les al\u00b7l\u00e8rgies.<\/p>\n

Quant a les solucions per a la sequedat ocular, l\u2019increment de vendes ja es percebia abans del confinament a causa de la crisi del Covid-19, per\u00f2 aquest ha vingut acompanyat d\u2019un major \u00fas de pantalles que afavoreix la sequedat ocular. Diferents factors provoquen una disminuci\u00f3 del parpelleig quan estem enfront d\u2019una pantalla, la qual cosa provoca una ll\u00e0grima irregular que d\u00f3na lloc a s\u00edmptomes d\u2019ull sec (irritaci\u00f3 palpebral, ull vermell, sensaci\u00f3 de cremor o fins i tot visi\u00f3 borrosa). A m\u00e9s, les pantalles s\u00f3n emissores de llum LED, una llum blava que \u00e9s de les m\u00e9s nocives per a la retina. Aquest tipus de radiacions tamb\u00e9 estan relacionades amb alteracions del somni i del cicle circadiari, sobretot quan s\u2019utilitzen pantalles poques hores abans d\u2019anar a dormir.<\/p>\n

A m\u00e9s, entre els productes m\u00e9s venuts al mar\u00e7, es troben tamb\u00e9 els productes per a l\u2019insomni o els test d\u2019embar\u00e0s.<\/p>\n

Dades globals gener \u2013 mar\u00e7 2020<\/strong><\/p>\n

Gr\u00e0cies al Business Intelligence<\/a> i a la targeta de fidelitzaci\u00f3<\/a>, el farmac\u00e8utic Ecoceutics<\/strong> disposa de dades concretes de vendes en unitats i en valors. Tamb\u00e9 disposa de les dades d\u2019aflu\u00e8ncia de p\u00fablic a la seva farm\u00e0cia. Aquestes dades permeten als farmac\u00e8utics associats la consulta de la seva situaci\u00f3 particular, aix\u00ed com prendre decisions i mesures preventives addicionals en temps real.<\/p>\n

Durant l\u2019any acumulat de gener a mar\u00e7, les farm\u00e0cies Ecoceutics<\/strong> han crescut en parafarm\u00e0cia un 7,8% mentre que les farm\u00e0cies a nivell estatal han crescut un 6,7% en valors. Quant al perfil del client, durant aquest inici d\u2019any el 87% han estat dones. Per edats, els segments que m\u00e9s han acudit a les farm\u00e0cies Ecoceutics<\/strong> s\u00f3n les persones de m\u00e9s de 65 anys (43,45%) i les de 50 a 65 anys (40,25%).<\/p>\n

Sobre Ecoceutics<\/strong><\/p>\n

Som una companyia del sector farmac\u00e8utic que agrupa a m\u00e9s de 170 farm\u00e0cies de Catalunya i Balears. Amb m\u00e9s de 20 anys d\u2019experi\u00e8ncia, Ecoceutics<\/strong> est\u00e0 formada per un equip multidisciplinari i especialitzat que proporciona a les farm\u00e0cies solucionis de gesti\u00f3, m\u00e0rqueting, recursos humans, valors i futur de la farm\u00e0cia, sempre amb la tecnologia com a element com\u00fa. L\u2019objectiu \u00e9s posar en valor la funci\u00f3 social que duu a terme el farmac\u00e8utic i, per a aix\u00f2, eliminem i automatitzem tota la part de backoffice mitjan\u00e7ant l\u2019\u00fas intensiu de la tecnologia.<\/p>\n

\u00daltima actualitzaci\u00f3: 04\/05<\/span>\/2020<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019alcohol et\u00edlic, els guants i els gels hidroalcoh\u00f2lics encap\u00e7alen la llista de productes m\u00e9s venuts durant el mes de mar\u00e7. La venda de gel hidroalcoh\u00f2lics ha augmentat m\u00e9s del 39.000% respecte al mateix mes de 2019. En xifres totals, el producte m\u00e9s venut \u00e9s l\u2019alcohol et\u00edlic, amb m\u00e9s de 50.000 unitats venudes en les farm\u00e0cies […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[71,433],"tags":[],"class_list":["post-19092","post","type-post","status-publish","format-standard","hentry","category-per-professionals-de-la-salut","category-publicacions-per-a-farmaceutics"],"acf":[],"yoast_head":"\nProductes m\u00e9s venuts a la farm\u00e0cia durant la crisi del COVID-19<\/title>\n<meta name=\"description\" content=\"Term\u00f2metres, complements vitam\u00ednics i solucions per a la sequedat ocular, entre els productes m\u00e9s venuts en les farm\u00e0cies Ecoceutics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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